Mid 2000. The Indian banking industry was undergoing rapid changes. The South Indian Bank, headquartered in Thrissur, Kerala, was ready to embrace the changes and expand its reach across India. We initiated a rebranding process to enable the bank to connect with new customers and new markets. The image makeover, from traditional to modern – young, professional, warm, friendly, proactive – was well received.
When VKC, now India’s leading footwear and accessories brand, hired us to work for them, they were a cluster of different brands, which meant lesser brand recollection, thin spreading of brand equity and brand value.
We integrated the elements of this cluster into one single identity – VKC Pride. Today, VKC is a powerful brand, with presence across India.
Amstrad is the next generation home appliances and electronics brand with advanced features. When the Pune based client OVOT was ready to launch the brand, they approached us. We came up with the unique brand concept “Double OK’, which communicates the brand’s technological superiority and the promise of a better life experience.
Amrita Vishwa Vidyapeeth is one of the most respected and reputable centres of excellence offering a broad spectrum of courses, including Technology, Engineering, Medicine, Management, and Humanities.
Amrita wanted us to create compelling communication to swing TG mindsets – parents and students – and influencers in favour of the institution. Our focused campaigns produced the intended results.