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South Indian Bank

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South Indian Bank

Mid 2000. The Indian banking industry was undergoing rapid changes. The South Indian Bank, headquartered in Thrissur, Kerala, was ready to embrace the changes and expand its reach across India. We initiated a rebranding process to enable the bank to connect with new customers and new markets. The image makeover, from traditional to modern – young, professional, warm, friendly, proactive – was well received.